![]() ![]() As both are based on logic and logic informs but doesn’ t always persuade us to change. I am sharing this with you to illustrate how a statement a of fact or a metaphor inform people but may not necessarily shift behaviour. Today Facebook is now worth 26 times what Semel offered to pay. Semel was shocked, stating later in an interview: I’d never met anyone – forget his age, 22 then or 26 now – I’d never met anyone who would walk away from $1 billion. When former Yahoo! CEO Terry Semel offered to buy Facebook for a cool $1 billion in 2006, Mark turned him down. ![]() Jim also goes on to add that Zuckerberg took Parker’s advice. Jim Fink in his article Facebook IPO? Insights from the Social Network Movie says the lessons for Zuckerberg were : THINK BIG, be patient and you’ll maximize the value of the business. Poor guy just wanted to buy his wife a pair of thigh highs.’ Happy ending, right? Except four years later the company’s worth five hundred million dollars and Roy Raymond jumps off the Golden Gate Bridge. He starts a catalogue, opens three more stores and after five years he sells the company to Leslie Wexner and The Limited for four million dollars. Makes a half million dollars his first year. He gets a forty thousand dollar bank loan, borrows another forty thousand from his in-laws, opens a store and calls it Victoria’s Secret. Comes up with an idea for a high end place that doesn’t make you feel like a pervert. ![]() ‘A Stanford MBA named Roy Raymond, wants to buy his wife some lingerie but he’s too embarrassed to shop for it at a department store. Later, at a San Francisco night club, Parker influences Zuckerberg with this story of the founder of Victoria’s Secret. You ever walk into a guy’s den and see a picture of fourteen trout? No, he’s holding an 800-pound marlin and that’s what you want’. Parker then advises Zuckerberg to choose his future using a metaphor: ‘ When you go fishing you can catch a lot of fish or you can catch a big fish. Parker says “ What’s cool is not a million dollars, but a billion dollars’. First with a statement, then with a metaphor and finally with a story. Parker actually does this in three stages. Zuckerberg is being persuaded by Sean Parker to think big. In the movie, Zuckerberg sets up a meeting with Sean Parker, the 20-something founder of Napster. Especially when compared to a statement of fact or even a metaphor. While watching the film, I was struck (yet again) by how powerful stories can be. On the weekend I went to see The Social Network,a film about Mark Zukerberg the founder of Facebook. ![]()
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